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Soft Signage

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By Jane Selvidge, Marketing Manager at Ultima Displays 

As the world’s largest trade fair for retail investment, EuroShop is a one-stop-shop for all the future-orientated trends and topics that our industry is moving towards, as well as key up and coming retail technology themes.

Last year was no exception, with the event highlighting a host of innovations. Standing out among these were fabric displays and LED light boxes. Used by virtually all exhibitors to draw attention to their stands, highlight promotions, products and services, and above all, deliver a fantastic and memorable first impression, there is no doubt that these trends will be big.

Keeping up with demand

Like with any new trend, this rising phenomenon will bring both challenges and opportunities to signage providers. Specialist equipment, for example, is a must for fabric displays, as is rigorous training. 

At Ultima, we know the importance of both these things first hand – fabric displays are something we have been involved in for many years and an area we are committed to constantly evolving. The latest Durst machines which we have invested in, for example, are ideally suited to fabric display applications. Our investment in Durst technology across our European base enables us to deliver products with unrivalled precision, superior quality, and in a timely manner to coincide with the ever-changing demands of the industry.

Additionally, we are committed to providing our customers with more choice, more versatility, and superior products, benefiting the whole supply chain. Our investment in the latest technology is just one component in Ultima’s package, with our finishing department playing a key role in completing the process which, in turn, is essential to ensure that we consistently deliver the high level of service that our customers expect. With our numerous facilities across Europe we benefit from shared expertise and skills to drive quality, maximise efficiency and consistency in everything we produce.

Investing in the future

Of course, it is not just technology which is behind our success. While our finishing department is fully equipped with machines and tools, these would stand still if it weren’t for our highly skilled machinists and we believe this is what sets us apart from our competitors. Training is a key part of our employee development and we are proud to have a skilled finishing department team who can work on anything from flags to stands. 

Ultima Displays set out with a mission to be a full-service, one-stop-shop for all signage and graphic requirements to meet future needs. Since then, we have grown to become the largest trade-only manufacturer and supplier of portable marketing display products, signage solutions, and exhibition systems to our worldwide trade customer partners. We are now proud to employ more than 350 professionals across Europe and our extensive portfolio is sold in more than 38 European countries. This means we are uniquely positioned to offer support that is tailored to local needs, with a comprehensive service and a full understanding of our customer’s requirements.

As the market continues to evolve, we predict that soft signage solutions, such as LED light boxes, and fabric displays will become more and more mainstream. As traditional display products decline, the need for contemporary solutions will inevitably increase. Ultima Displays is confident that its blend of the latest technology, combined with the work of a highly skilled team is paramount to meeting the needs of our customers today and tomorrow.

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